Tag
#Brand IP
4 posts tagged with “Brand IP”
Insight
Do you actually own your social media handles?
No. A social handle is a revocable platform licence, not property, and no register records your claim to it. A registered trademark buys standing for takedowns and verification.
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Insight
How does your first commercial deal turn a brand into an asset?
A brand becomes an asset the moment someone pays for it, but only if you actually own the logo. What SG and AU commercial deals reveal about IP ownership.
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Insight
What unregistered IP rights do startups automatically own in Singapore and Australia?
Startups automatically own copyright, passing-off rights, trade dress and trade secrets in Singapore and Australia, but only if they can prove it with dated evidence.
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Insight
How do trademark squatters ambush your expansion, and how do you pre-empt them?
Announcing expansion can hand your brand name to a squatter in first-to-file markets like China or Vietnam. A Madrid Protocol filing pre-empts it for less.
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