Tag
#Brand IP
5 posts tagged with “Brand IP”
Who owns the brand two companies create together?
A collaboration creates new IP nobody thought to allocate, and default joint ownership is the worst outcome: a co-owned mark is unsellable without the other side's signature.
Do you actually own your social media handles?
No. A social handle is a revocable platform licence, not property, and no register records your claim to it. A registered trademark buys standing for takedowns and verification.
How does your first commercial deal turn a brand into an asset?
A brand becomes an asset the moment someone pays for it, but only if you actually own the logo. What SG and AU commercial deals reveal about IP ownership.
What unregistered IP rights do startups automatically own in Singapore and Australia?
Startups automatically own copyright, passing-off rights, trade dress and trade secrets in Singapore and Australia, but only if they can prove it with dated evidence.
How do trademark squatters ambush your expansion, and how do you pre-empt them?
Announcing expansion can hand your brand name to a squatter in first-to-file markets like China or Vietnam. A Madrid Protocol filing pre-empts it for less.