Retailers in Asia often underestimate the risks of lax cybersecurity, but data breaches carry severe reputational and financial consequences. The average cost of data breaches in the ASEAN region has reached an all-time high of $3.23 million in 2024, a 6% increase from the previous year1. This figure is even higher for critical infrastructure organizations, with the financial services sector experiencing the costliest breaches at $5.57 million [1].
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